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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

A highly related question naturally arises: on which concepts, then, should an audience’s attention be focused for the broadest pre-suasive effect?

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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