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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

4%

covers certain kinds of information that combine initial pulling power with staying power: the self-relevant, the unfinished, and the mysterious.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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