“America’s largest-selling truck for thirty-nine years” (as some ads do), they never consider favoring placements during crime dramas, scary movies, and news programming, while shunning romantic comedies and love stories. Conversely, I’d bet that if they plan to purchase slots for F-150 ads touting the distinctive FX Appearance Package to prod buyers to “Get ready to stand out!” (as some ads do), they never consider prioritizing those placements in the opposite fashion. Too bad for Ford.36
