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Gary Thaller
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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

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Why do we typically assume that whatever we are focusing on in the moment is especially important? One reason is that whatever we are focusing on typically is especially important in the moment.
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Pre-Suasion: A Revolutionary Way to Influence and Persuade
Pre-Suasion: A Revolutionary Way to Influence and Persuade
by Robert B. Cialdini
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