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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

Sometimes all that’s necessary is to remind others of a commitment they’ve made that fits with the practitioners’ goals.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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