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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

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A communicator pre-suades by focusing recipients initially on concepts that are aligned, associatively, with the information yet to be delivered.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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