Gary Thaller

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The missed experience is one of my enduring regrets—it was Balanchine, Stravinsky, etc., after all. I’d been the victim of what behavior scientists call the next-in-line effect, and, as a consequence, I have since figured out how to avoid it and even use it on my behalf. You might be able to do the same.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
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