Gary Thaller

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My colleague claims that this tactic of mentioning an admittedly unrealistic price tag for a job doesn’t always win the business—too many other factors are involved for that—but it almost always eliminates challenges to the charges.
Gary Thaller
Merely tossing a high number into the air before presenting the price for an expensive object seems to eliminate price objections.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
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