Clint Murphy

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Bottom line: People who expect more (and articulate it) get more. Here are the four steps for setting your goal: ■   Set an optimistic but reasonable goal and define it clearly. ■   Write it down. ■   Discuss your goal with a colleague (this makes it harder to wimp out). ■   Carry the written goal into the negotiation.
Never Split the Difference: Negotiating as if Your Life Depended on It
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