Let me give you an example. I have this coffee mug, red and white with the Swiss flag. No chips, but used. What would you pay for it, deep down in your heart of hearts? You’re probably going to say something like $3.50. Let’s say it’s your mug now. You’re going to sell it to me. So tell me what it’s worth. You’re probably going to say something between $5 and $7. In both cases, it was the exact same mug. All I did was move the mug in relation to you, and I totally changed its value.
