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When someone tells you “No,” you need to rethink the word in one of its alternative—and much more real—meanings: ■I am not yet ready to agree; ■You are making me feel uncomfortable; ■I do not understand; ■I don’t think I can afford it; ■I want something else; ■I need more information; or ■I want to talk it over with someone else.
Never Split the Difference: Negotiating as if Your Life Depended on It
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