The white color is because of the active ingredient betulin, its primary component. White reflects sunlight and protects the trunk from sunscald. It also guards the trunk against heating up in the warming rays of the winter sun, which could cause unprotected trees to burst. As birches are pioneer trees that often grow all alone in wide-open spaces without any neighbors to shade them, such a feature makes sense. Betulin also has antiviral and antibacterial properties and is an ingredient in medicines and in many skin care products.60