The AHA admitted that the reduced-fat diet was unproven over the long term. It also conceded that the Atkins diet evidenced a superior cholesterol profile and yielded a more rapid initial weight loss. Despite these benefits, the AHA maintained its concerns with atherogenicity—the rate at which plaques would form in the arteries. There was, of course, no evidence to support this concern. Regarding its own recommended but scientifically unsupported low-fat diet, the AHA had no concerns at all!