In a 2007 study that looked specifically at soft drinks, Dr. David Ludwig from Harvard University found that accepting funds from companies whose products are reviewed increased the likelihood of a favorable result by approximately 700 percent! This finding is echoed in the work of Marion Nestle, professor of nutrition and food studies at New York University. In 2001, she concluded that it is “difficult to find studies that did not come to conclusions favoring the sponsor’s commercial interest.”4
