But the sugar pushers weren’t so easily defeated. Knowing that they were fighting a losing battle in much of North America and Europe, they took aim at Asia to make up for lost profits. Asian sugar consumption is rising at almost 5 percent per year,3 even as it has stabilized or fallen in North America. The result has been a diabetes catastrophe. In 2013, an estimated 11.6 percent of Chinese adults have type 2 diabetes, eclipsing even the long-time champion: the U.S., at 11.3 percent.