From 2003 to 2013, soft-drink consumption in the United States dropped by close to 20 percent.2 Sweetened iced teas and sugary sports drinks have valiantly tried to take their place, but have been unable to block the winds of change. By 2014, Coca Cola had faced nine consecutive years of sales decline as health concerns about sugar mounted. Concerned with declining health and ballooning waistlines, people were less inclined to drink a toxic, sugary brew.
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