From humble beginnings in 1960 to the year 2000, the consumption of diet soda has increased by more than 400 percent. Diet Coke has long been the second most popular soft drink, just behind regular Coca Cola. In 2010, diet drinks made up 42 percent of Coca Cola’s sales in the United States. Despite initial enthusiasm, though, the use of artificial sweeteners has recently leveled off, primarily due to safety concerns.
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