“Voss got this guy out for $4,751? How does $1 make a difference?” They were howling with laughter, and they had a point. That $1 is ridiculous. But it works on our human nature. Notice that you can’t buy anything for $2, but you can buy a million things for $1.99. How does a cent change anything? It doesn’t. But it makes a difference every time. We just like $1.99 more than $2.00 even if we know it’s a trick.
