Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money

by Pat Flynn

I’ve since learned that your earnings become a byproduct of how well you serve your audience.

WillItFlyBook.com/course

“If you can define the problem better than your target customer, they will automatically assume you have the solution.” —Jay Abraham

http://kk.org/thetechnium/1000-true-fans/

That’s what you want to be—a breath of fresh air to your audience.

change anything related to [topic] what would it be? What problems are costing you the most money right now? What’s the most important activity related to [topic] that you do? Is there any frustration associated with that? What related to [topic] takes up the most time? Do you use anything to help you with [topic] already? What do you like about it? What do you wish was better? What’s something related to [topic] that you have to keep doing over and over again?

interview with Ryan Levesque in Episode #178 of my podcast (smartpassiveincome.com/session178)

Rick Mulready (RickMulready.com) or Amy Porterfield (AmyPorterfield.com

“why is it” “when can I” “what are the” “what is the” “how come I” “need help” “please help” “I need” “help with”

The best place to hear stories is in person. During any one-on-one conversations that you might have with someone in your target audience, see if you can get them to tell you a story that relates to their pains and problems. A great way to set this up for yourself is to start off by saying, “Tell me a story about when you…” This simple but powerful setup will allow people to open up and for you to truly feel what they feel.

She offered each person who would get on the phone with her a summary or report of her interviews at the end of the process.

http://www.appsumo.com/sumo-jerky