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Kindle Notes & Highlights
by
Pat Flynn
Started reading
October 26, 2019
Mind Mapping Phase 2: The Clean Up
The overall mission is to organize everything you’ve written by forming visual clusters of your thoughts that seem to align with one another.
you’ll find that there will be a few straggler thoughts that don’t fit into any of the categories you’ve already created. That’s totally normal and they are not bad ideas, they just deserve their own special straggler category for visualization purposes.
Mind Mapping Phase 3: Pruning Your Tree
8 One Sentence
Your ONE Sentence
This exercise consists of writing three iterations of your target idea: One page One paragraph One sentence
Step 1: Write One Page
400 to 500 words
Step 2: Write One Paragraph
3-5 sentences in length.
Step 3: Write One Sentence
9 Conversation and Observation
Feedback Math
When you put yourself out there, you open the floor for both positive and negative feedback, and if you’re like most aspiring entrepreneurs, your feedback math might look a little like this: 1 negative comment > 100 positive comments
By this point, you’ll want to go back to your mind map and add anything new that you potentially discovered in your conversations.
10 Diagnostics
11 Your 1,000 True
The Riches are in the Niches
12 The Market Map
Create Your Market Map
Places People Products
Places
No matter what kind of business you’re looking to build, even if it’s an offline brick and mortar store, you need to find out where your target audience resides online.
Blogs
type in the following into a blank Google search field: blog: keyword
Another helpful tip is to click on the links in the “Searches related to”
Forums
forum: fly fishing
Social Media Groups
People
It’s not just important to understand where your target audience is, but it’s also beneficial for you to learn who is in the space already serving them, too.
By identifying existing authorities that your target audience already trusts, you can collect massive insight ...
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Top Social Media Profiles
Twitter is the social media channel I’d recommended above all others to start with when you begin building your brand because it’s relatively much faster to build a following on than any other platform.
Other Social Media Platforms
Facebook Instagram LinkedIn Periscope
iTunes
Looking at the top ranked and rated podcasts related to your niche. Finding who has been interviewed on shows related to your niche.
BuzzSumo
BuzzSumo (BuzzSumo.com) is probably the best search tool available on the market to help you find influencers and the content they are promoting. So why wait until now to mention it? Because it’s not free to use.
Products
Amazon.com
