Jeremy Murphy

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That’s what you want to be—a breath of fresh air to your audience. As you move forward into this next exercise, try to think about how you can be a breath of fresh air. What do you need to bring to the lot in order to give oxygen and life back to your audience, which may be tired of the same old stuff or looking for that missing puzzle piece?
Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money
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