Jeremy Murphy

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Now, I will say that naming your project is extremely important. As Seth Godin says in his book, Purple Cow, “Giving something a name makes it more real.” You need this to be very real in your mind in order for you to have the motivation to follow through, so give it a real name, but don’t stress over it. It can always be changed, and there’s a good chance that it will, especially after you learn more about what this idea will actually become, the customer it will serve and how it gets validated.
Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money
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