There are two ways that we can search through iTunes to determine who may have some influence: Looking at the top ranked and rated podcasts related to your niche. Finding who has been interviewed on shows related to your niche. To get a quick understanding of the top podcasts in iTunes, open up the iTunes Application on your computer. You could use your mobile device to conduct this same research, however using the desktop platform opens up other functionality that will come in handy during this research. Tip: If you don’t have access to iTunes, you could also search through the Stitcher app
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