Small Data: The Tiny Clues That Uncover Huge Trends
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The 7Cs in my Framework stand for Collecting, Clues, Connecting, Causation, Correlation, Compensation and Concept.
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The most common “recharging station” for reflecting on what we have accumulated is the living room, and for adolescents, backpacks and laptop covers.
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That said, the places where our idealized selves conflict with our actual selves tend to be private: our refrigerators, kitchen cabinets, wardrobes and—in the case of men—garages and online folders.
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“What are you most proud of?”
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Determine the age of their Twin Self by paying close attention to the musical playlists on their smartphones, computers or streaming music services.
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most of us have up to ten discreet interdependent social identities—
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identities, the study concludes, which are often in conflict.
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Jack Morton Worldwide has been an instrumental partner in the release of Small Data.
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