A source who works at Google once confessed to me that despite the almost 3 billion humans who are online,4 and the 70 percent of online shoppers who go onto Facebook daily,5 and the 300 hours of videos on YouTube (which is owned by Google) uploaded every minute,6 and the fact that 90 percent of all the world’s data has been generated over the last two years.7 Google ultimately has only limited information about consumers.
