My solution was to appeal first to the mothers-in-law by decorating two-thirds of the package (the bottom) with rich, bright, spice-inspired colors. I would also add a tactile dimension to one side of the package, to appeal to an older generation’s desire to handle products. The top third of the package, which the taller daughter-in-law would see, would be adorned with “natural” browns and greens, as well as a description of the cereal’s natural ingredients.
