Jinal Shah (If I Were Marketing)

27%
Flag icon
What defines a community? The answer I’ve come up with, which draws from my experiences in countries including Lebanon, New Zealand, Germany, Colombia and Italy, is this: communities come together in the face of conflict and disagreement. When North American tourists come home from a vacation in Europe, often the first story out of their mouth has to do with an incident of antagonism they observed. Parisians, for example, understand that unless they demand a certain cut of meat, or a ripe cheese, they will probably not get what they want.
Small Data: The Tiny Clues That Uncover Huge Trends
Rate this book
Clear rating
Open Preview