Jinal Shah (If I Were Marketing)

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Lowes Chicken Kitchen was up and running. Imagine a stand-alone counter selling chickens and only chickens, manned by an employee wearing a specially tailored Chicken Hat. He’s engaged in perpetual disagreement with his rival, who stands behind a second kiosk, the SausageWorks, and is dressed as Back to the Future’s Doc Brown. With the help of Lowes management, I created scripts for both characters, and asked them to
Small Data: The Tiny Clues That Uncover Huge Trends
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