has cuteness down to a science. When you order a new MINI Cooper, among other communiqués, BMW promptly sends you updates from England, digital links about the MINI and a reflective decal. When a new MINI is aboard a container ship, bound for its destination, the company’s communications continue: The Mini is enjoying its cruise and relaxing, and can’t wait to see you! MINI owners who’ve had their cars serviced at a BMW dealership have their cars returned with a sign on its wheel saying, I Missed You.
