What’s more, every time a chicken comes out of the oven, Lowes’ proprietary “Chicken Dance” song plays over the store’s loudspeakers. Overseen by a stage manager, every member of Lowes staff participates in the dance and the song, creating exactly what the local community craved: a sense of belonging. No matter where they were in the store, customers stopped what they were doing and began dancing. It sounds ridiculous, and it was, but it was ridiculous in an un-self-conscious, liberating way. For a few minutes, shoppers felt free to behave like children again.
