Jinal Shah (If I Were Marketing)

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I call today’s young teens and adolescents the Power Plug Generation, or Screenagers, as they’re constantly searching for the nearest wall socket. The fear of being without power is like the fear of being consigned to a barren island, marooned from friends, forced, perhaps, to face who you are without a phone in your hand.
Small Data: The Tiny Clues That Uncover Huge Trends
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