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Jinal Shah (If I Were Marketing)
Jinal’s Kindle Notes & Highlights
Small Data: The Tiny Clues That Uncover Huge Trends, by Martin Lindstrom

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Our businesses will not improve through Big Data alone. We need to follow Martin and explore Rich Data. Deep Data. Even if it comes in the form of Small Data. Our businesses will be better for it.
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Small Data: The Tiny Clues That Uncover Huge Trends
Small Data: The Tiny Clues That Uncover Huge Trends
by Martin Lindstrom
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