Jinal Shah (If I Were Marketing)

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Now, seek out a hairdresser or one or several other “local observers” who can help you establish a baseline perspective, and who inhabit a more or less neutral space within a community. It doesn’t have to be a hairdresser; it could be a bartender, a mailman, or a church, community or sports club leader. Whoever it is, cultural and local observers are privy to information most people
Small Data: The Tiny Clues That Uncover Huge Trends
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