remain in character and spend all day bickering and hollering at each other. Again, when people witness disagreement—in this case, orchestrated, cartoonish conflict—they not only feel more alive, but the “community” feeling that conflict generates ripples through every department and aisle of the store. In no time at all, huge crowds had formed around the Chicken Kitchen and the SausageWorks. At first, shoppers looked concerned. Then, when they realized it was a game, they came together as a single tribe. Today, as a result of the Mad Professor at the sausage counter “fighting” with the
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