Jinal Shah (If I Were Marketing)

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The first is our actual physical, chronological age. Then there’s our inner age, the age we feel emotionally inside. I call this “emotional age” our Twin Self. It’s a phenomenon I make it a habit to remember whenever I’m running a board meeting. The conference room may be filled with businesspeople in their 50s and 60s, and to avoid feeling like a kid who someone managed to sneak into the corporate offices, I focus on what I take to be their approximate inner age—for most people, this age is anywhere from 18 to 26—at which point whatever fear or trepidation I might have felt disappears. Who ...more
Small Data: The Tiny Clues That Uncover Huge Trends
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