In the correlation stage, we seek evidence of a shift, or change in a consumer’s behavior, otherwise known as an entry point. When did this change take place? Did it happen when she got married? When she had her first child? When she got divorced? An entry point, or personality shift, can be expressed via clothing, or by adopting a new set of friends, getting (or losing) a partner, sending children off to college or any other major milestone or career transition.
