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Small Data: The Tiny Clues That Uncover Huge Trends, by Martin Lindstrom

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The multitude of options American diners face on restaurant menus isn’t just a smart business decision. It deliberately avoids offending all tastes, palates and dietary restrictions.
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Small Data: The Tiny Clues That Uncover Huge Trends
Small Data: The Tiny Clues That Uncover Huge Trends
by Martin Lindstrom
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