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Small Data: The Tiny Clues That Uncover Huge Trends, by Martin Lindstrom

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Somatic Marker Hypothesis is a term coined by neuroscientist and author Antonio Damasio in his 1994 book Descartes Error: Emotion, Reason and the Human Brain.
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Small Data: The Tiny Clues That Uncover Huge Trends
Small Data: The Tiny Clues That Uncover Huge Trends
by Martin Lindstrom
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