It may be hard to believe, but our color preferences often form based on the colors of our bedroom walls as children. A few years ago, a European multinational asked me to help them align the nearly half-a-dozen companies in its portfolio under a single color. It wasn’t simply a question of deciding on red, or yellow, or orange, or green. Every man and woman in the business meeting had their own ideas, or preferences, meaning that I not only had to find the right color but also bring together a dozen senior executives, all of whom believed their color choice was the correct one.
