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Small Data: The Tiny Clues That Uncover Huge Trends, by Martin Lindstrom

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By studying the number of fingerprinted smudge marks on a phone or tablet screen, it’s easy to determine the approximate age of its owner.

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Small Data: The Tiny Clues That Uncover Huge Trends

Small Data: The Tiny Clues That Uncover Huge Trends

by Martin Lindstrom

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