Timothy Koller

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The relevant areas of the brain include the prefrontal cortex (PFC), which imagines possible futures and plans and makes decisions accordingly. Of particular importance within the PFC is the orbitofrontal cortex, which helps determine the relative emotional and psychological value of your options and, therefore, your level of motivation and your tendency to make particular choices. The PFC works in concert with the nucleus accumbens (NAC), the region famed as the brain’s “pleasure or reward” center. This area is involved in determining the desirability of particular options and how much you ...more
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Unbroken Brain: A Revolutionary New Way of Understanding Addiction
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