Timothy Koller

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without learning specific, personal cues that drive addictive behavior, addiction cannot occur. Drug exposure isn’t sufficient: a person needs to associate the substance and the trappings of the experience with pleasure, stress relief, or both over and over again in order to get hooked. From Rat Park to Central Park, where, when, with whom, and how you take drugs plays a key role.
Unbroken Brain: A Revolutionary New Way of Understanding Addiction
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