The method is called How Might We. It was developed at Procter & Gamble in the 1970s, but we learned about it from the design agency IDEO. It works this way: Each person writes his or her own notes, one at a time, on sticky notes. At the end of the day, you’ll merge the whole group’s notes, organize them, and choose a handful of the most interesting ones. These standout notes will help you make a decision about which part of the map to target, and on Tuesday, they’ll give you ideas for your sketches. With this technique, you take notes in the form of a question, beginning with the words “How
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