The ideas in this book come from our entire team. Braden Kowitz added story-centered design to the sprint process, an unconventional approach that focuses on the whole customer experience instead of individual components or technologies. John Zeratsky helped us start at the end, so that each sprint would answer the business’s most important questions. Braden and John had the startup and business experience I lacked, and they reshaped the process to create better focus and smarter decisions in every sprint. Michael Margolis encouraged us to finish each sprint with a real-world test. He took
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