2. Heat map Naturally, every person should have a fair opportunity to present his or her solution and explain the rationale behind it. Well . . . that may be natural, but you’re not going to do it. Explaining ideas has all kinds of downsides. If someone makes a compelling case for his or her idea or is a bit more charismatic, your opinion will be skewed. If you associate the idea with its creator (“Jamie always has great ideas”), your opinion will be skewed. Even just by knowing what the idea is about, your opinion will be skewed.
