You’ll begin Tuesday morning by searching for existing ideas you can use in the afternoon to inform your solution. It’s like playing with Lego bricks: first gather useful components, then convert them into something original and new. Our method for collecting and synthesizing these existing ideas is an exercise we call Lightning Demos. Your team will take turns giving three-minute tours of their favorite solutions: from other products, from different domains, and from within your own company. This exercise is about finding raw materials, not about copying your competitors. We’ve found limited
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