2. Ideas Now that everyone has a pile of notes, it’s time to switch into idea mode. In this step, each person will jot down rough ideas, filling a sheet of paper with doodles, sample headlines, diagrams, stick figures doing stuff—anything that gives form to his or her thoughts. It doesn’t matter if these ideas are messy or incomplete. Just like the notes, these pages won’t be shared with the whole team. Think of them as a “scratch pad.” And there’s no wrong way to do it. As long as everyone is thinking and writing stuff on paper, you’re on the golden path.
