Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

by Jake Knapp

DON’T ask multiple choice or “yes/no” questions. (“Would you . . . ?” “Do you . . ?” “Is it . . . ?”) DO ask “Five Ws and One H” questions. (“Who . . . ?” “What . . . ?” “Where . . . ?” “When . . . ?” “Why . . . ?” “How . . . ?”)