Unfortunately, we don’t know how to do any actual magic. But we do have a technique that results in organized, prioritized notes from the entire team. And it’s pretty fast. The method is called How Might We. It was developed at Procter & Gamble in the 1970s, but we learned about it from the design agency IDEO. It works this way: Each person writes his or her own notes, one at a time, on sticky notes. At the end of the day, you’ll merge the whole group’s notes, organize them, and choose a handful of the most interesting ones. These standout notes will help you make a decision about which part
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