Now, if you decide to do a Rumble, you’ll have one more small problem. If you show your customers two prototypes of the same product, you risk sounding like an optometrist: “Which version do you prefer? A, or B? A? Or B?”I Luckily, the resolution to this murky situation is easy, and even fun: You get to create some fake brands. Once your prototypes have their own distinct names and look, customers will be able to tell them apart.
